Rowan for Dogs

SIGNAL TESTING • COMMUNITY • BRANDING • WEBSITE • GROWTH • LAUNCH

SUMMARY

Michelle and Sally partnered with Launch Pop to launch a clean dog care brand, the first of its kind in this category.  By leading with community first, we helped Rowan build a brand with an authentic voice that delivered on their values.  The result is a very 

WHAT WE DID

• Research methodology to identity target audience and build a hierarchy product  + brand benefits 
• Branding Identity
• Lead generation
• Beta community 
• Photography management
• Website creation on Shopify
• Growth

RESULTS

🔥 Successful seed investment
🔥 500+ Active Community Members 
🔥 Featured in Goop, Cool Hunting, Great Pet Care, People and more

FROM THE FOUNDERS

"We partnered with LaunchPop as we launched our clean beauty brand for dogs, Rowan. From the start, Eva and Jane understood our business and partnered as founders vs. just as an agency. They encouraged us to do digital research which helped inform our targeting and positioning and led into a clear social acquisition and engagement strategy. The team is excellent at project management, consumer strategy and site development but most importantly, they understand early-stage business. Not only are they flexible with compensation approaches, but they even introduced us to potential investors.  We are so grateful to the LaunchPop team for helping us launch successfully and highly recommend them for founders looking to scale their business in a complicated and constantly changing digital environment."

- Michelle Arnau, CEO & Co-Founder Rowan