Liquid IV

AUDIT • BRAND STRATEGY • REBRAND 

SUMMARY

A high growth brand that needed to refocus the brand and messaging before investing more into growth. Our team conduted an audit of their historical performance and interviewed key team leaders.  The result is a consistent brand story that brought together all their product lines, philanthropy efforts and allowed for new categories. Liquid IV is now acquired by Unilever.

WHAT WE DID

• Audit of historical growth metrics
• Identify gaps and opportunities from a brand + messaging stand point
• Facilitated internal think tanks across team functions
• Synthesized brand story, values and identified areas to focus messaging for growth
• Brand guidelines

RESULTS

🔥 Actionable brand guidelines tailed for growth
🔥 Liquid IV is acquired in 2020 by Unilever