GEM

SIGNAL TESTING • PRELAUNCH • COMMUNITY • WEBSITE •
PACKAGING •  GROWTH • LAUNCH

SUMMARY

Sara partnered with Launch Pop to build the next functional snack featuring spirulina.  Her mission was to find a way to leverage this net negative carbon ingredient to create a greener Earth.  By leveraging our research methodology, Signal Testing, we helped Sara finalize a product format that drove the most interest for potential sales.  We leverage folks who were interested in her product idea into a private beta group where Sara conducted product sampling and received raving reviews.  Sara raised a round of funding shortly after her soft launch.

WHAT WE DID

• Research methodology to discover test different product concepts 
• Beta community + Sampling
• Branding
• Photoshoot management 
• Website build 
• Packaging redesign + insert/pamphlet creation 
• Launch

RESULTS