EMBODY
SUMMARY
Jenn approached Launch Pop to help her identify a new beauty product that helped people reduce the number of steps in their routine. We wanted to discover, what type of product format helped do that and what beauty enthusiasts found top of mind.
WHAT WE DID
- Research methodology conducted over 3 months
- Identified 3 product ideas and conducted a second phase of testing with microlanding pages
- Branding for winning product test
- Built a highly engaged beta group to help test product and inform decisions with founder
- 12 months of growth
RESULTS
🔥 $150K Raised in seed funding
🔥 Collected 5,000 emails pre launch
🔥 Sold out within 3 weeks
🔥 MRR of $80k/month
🔥 Launched The Retinol Gummy and then successfully launched 2 other skus: The Eczema Gummy and the Apple Cider Vinegar Gummy.
🔥 Featured in Forbes, Bustle, Mane Addicts
🔥 Sold in: JC Penny, Anthropologie, Urban Outfitters, Walmart
FROM THE FOUNDER
"I had the pleasure of working with Launch Pop in the beginning of 2020 when I started my brand, Embody. I can confidently say that they are one of the few agencies I would recommend to new entrepreneurs. We worked with Launch Pop to develop the initial digital marketing strategy including: branding, website, and paid media.
The team at Launch Pop were incredibly hands-on, knowledgeable, and responsive in helping us solve the new challenges that would come up each week. They helped me navigate the complex e-commerce landscape and provided invaluable insights and data that were crucial to building my brand’s foundation. What I appreciated most about working with Launch Pop was how involved Jane was in helping us build the brand.
Thank you for being a positive and memorable part of our brand’s journey."
- JENN CHUNG, CEO & FOUNDER
