OURSIDE FRAGRANCES

Overview

Keta approached us with a vision to create a fragrance company that was non-toxic, natural, and inclusive. However, she faced challenges in identifying her target audience and was concerned about the high costs of starting a business in this niche market.

Challenges:
1. Identifying the Target Audience: Keta was uncertain about who would be interested in her non-toxic fragrance products.

2. Market Validation: She needed to confirm whether there was a demand for such products.

3. Cost Concerns: The initial investment required to build the brand and reach potential customers was significant.

Strategy:
Signal Testing
To address Keta’s challenges, we introduced our signal testing strategy, designed to identify the most promising target audiences and craft messaging that resonates with each segment.

RESULTS

• 3,000+ leads captured at pre-launch and $1.30 cost per lead 
• 24 hour post-launch product sell-out
• 2.5% e-commerce conversion rate at launch (no optimization)