Marlow

Overview

In our branding collaboration with Marlow, we set out to reinvent the perception of tampons by making them fun once more. We were determined to break the stigma surrounding this essential product and challenge the notion that tampons had to be uncomfortable. Our strategy revolved around two core elements: storytelling and a playful visual identity. Through our carefully crafted narratives, we conveyed the message that tampons didn't have to be dull and uncomfortable; they could be an enjoyable and empowering part of a woman's life. With this approach, we successfully transformed Marlow into a symbol of comfort, empowerment, and enjoyment, making tampons not only functional but also fun, all while redefining the conversation around feminine hygiene products.

“Launch Pop assisted us with our brand, web design, and packaging. As first-time founders, we were new to the world of packaging design and to Shopify, so having their technical expertise and experience was amazing! The team was incredible to work with - they were very flexible and collaborative and really took the time to understand our needs and our brand. As well, the quality of their creative work is fantastic. We really enjoyed our experience with Launch Pop!”
- Kiara, Co-Founder, CMO

RESULTS

• Raised over 500K in funding

• Featured in Femtech Insider, Global News, The Kit, GirlBoss
• Marlow’s TikTok page has over 100 million video views and 8.6 million likes.
• The company is valued at $5.3 million and on track to generate $378,000 in revenue this year.
• Winners of Forbes 30 under 30, 2023.